You won't find any purple shampoos here. I won’t lighten your Hair. Instead, I’ll gloss over your Blonde, Cooling and counteracting any Warmth (yellow or brassy tones) with a sparkling, Cool Blonde pigment to leave your Colour smooth and radiant. Yes, I'm different. My 9.1 Light Ash Blonde and No Lift Developer combination has the stamina and longevity to match your lifestyle while keeping your Hair Colour Toned for longer so you're Toning every 6-8 weeks rather than every few days. And my olive oil base rehydrates your Hair leaving it feeling silky and looking glossy. Plus, I come with an extra 9.1 and No Lift Developer so you can Tone again when you're ready.